When Pat, the Founder of Chuga Shilajit, reached out to us, he was really struggling with Google Ads. His supplements kept getting disapproved, making it almost impossible to run successful ad campaigns.

Disapprovals are a common issue for supplement brands. While there are ways to handle this, the key is to be ready for these disapprovals. Here’s how we helped Chuga Shilajit:

1. Understand the Product and Customer’s Needs

We started by learning more about Chuga’s product as well as it's customers. Understanding their pain points and what they were looking for helped us create ads that really stood out.

2. Implement The "Backup Strategy"

We launched campaigns targeting both generic and brand-specific searches as well as brand awareness campaigns on YouTube. These campaigns not only pulled in existing demand but also created new demand around their supplement.....and since they weren’t affected by disapprovals, it ensured a steady flow of traffic and sales. This acted as a safety net, so if disapprovals did happened, they would still see sales instead of being dead in the water.

3. Address Disapprovals

We carefully looked at why the ads were getting disapproved and made the necessary changes until they were approved.

4. Implement P-Max Campaigns

Finally, we launched P-Max campaigns, which significantly boosted sales.

By constantly analyzing and tweaking our approach, we saw amazing results. In just 90 days, Chuga’s sales jumped from $17k to $34k. Eventually, sales grew to an impressive $120k a month across Shopify and Amazon!

Pat’s trust in our strategies, patience during the process, and willingness to try new things were key to this success.